Day 3: Friday, November 17

7:15am - 8:15am: Breakfast, Sponsored by Windstar Cruises


8:15am - 10:20am: General Session III

CEO Conversation

Arnold Donald, CEO, Carnival Corporation and Arnie Weissmann, Editor-in-Chief, Travel Weekly

TW Talks – Innovative Travel Advisors Share their Thought Leadership

Keith Waldon, Founder and Director, Departure Lounge


10:30am - 11:30am: Concurrent Sessions

Growth Market: L.E.A.P. into Luxury Travel

Presented by Rob Clabbers, Q Cruise + Travel, GTM Advisory Board Member. 
Planning luxury cruises and travel can be very fulfilling–and lucrative. But should you take the L.E.A.P. into luxury travel? This session will help you decide if a shift into luxury travel is right for you and your clients. Plus, you'll learn four steps to make it happen.  

Business Boost: You Should Not Work For Free; Charging Service Fees

Presented by Patti Lehman, Travel 67.
This isn't volunteer work! Being a part of the travel industry is a wonderful occupation and career choice. Patti has been selling travel for just over 22 years now. She's had to change and adjust with the times, and learned to respect her worth. She doesn't price match. Her education and knowledge is what she is selling her clients. Your time and knowledge are worth something! Let Patti share her method and help you create the best financial solution for your travel agency business.

Marketing & Sales: Taking Your Business OUT of the Basement

Presented by Lorraine Simpson, Concierge Travel Group.
Stuck in the basement with your business? Hope you aren't actually expecting someone to be knocking at your door. Learn how to raise your visibility and get face to face with the clients you want: clients that need your service. Lorraine started in her basement too!

Customer Acquisition: Selling to Millennials

Presented by Andy Ogg, Travel Professional NEWS.
Reported to be the largest generation, millennials are the up-and-coming market to sell travel to. Are you doing business with them? In this session, Andy will discuss some unique and different approaches to contact and build a relationship with the millennial market. Whether it’s marketing, sales, communication, or relationship building, this generation has some unique traits that benefit from a slightly different approach. Join him to discuss what works and what doesn’t and get your business booming with millennial clients!


11:40am - 12:40pm: Concurrent Sessions

Growth Market: Finding Success in the All Inclusive Destination Wedding Market

Presented by Donna Alkarmi, Lone Star Travel, GTM Advisory Board Member.
Top romance travel seller Donna Alkarmi will delve into the prosperous all-inclusive romance market and teach you how to succeed, make money, and have happy, lifelong clients. You’ll learn exactly what you need to know to grow your romance sales.

Business Boost: Staffing Up (Adding ICs and More)

Presented by Geoff Millar, Ultimate All-Inclusive Travel Inc., GTM Advisory Board Member.
This session will explore the in's and out's of determining if bringing ICs into your business is right for you. Geoff will explore the legal aspects as well as the practical aspects of bringing on ICs. Together you will look at the details and preparations you need to be aware of before hiring ICs. This informative session was a hit at last year's event and is just as applicable to your travel business this year.

Marketing & Sales: Social Media and My Business

Session details TBA.

Business Boost: How do I relate to my BDM???

Presented by Lisa Fitzgerald, Fitzgerald Travel, and Lisa Fletcher, Gifted Travel Network.


12:50pm - 1:50pm: Lunch, Sponsored by Norwegian Cruise Line


1:50pm - 3:00pm: General Session IV

TW Talks – Travel Agency Leadership Tackles Industry Hot Topics

Session details TBA.


3:15pm - 4:15pm: Concurrent Sessions

Growth Market: Cracking into Incentive Travel

Presented by Anthony Cheng, Chief Operating Officer, GoLatin Travel and Jason Coleman, Business Development Manager/MentorU Coach, UNIGLOBE Travel Center.
Booking cruise and land groups is often considered one of the best ways to make money selling travel. But promoting incentive groups is even better! They spend more, they're easier to manage, and they're more profitable. But where do you start? In this session, Anthony and Jason will help you (1) identify where to find incentive groups and solicit their business, (2) explain to you how managing incentive groups is different from other travel groups, and (3) teach you how to add value and create unforgettable experiences for participants.

Customer Acquisition: Servicing Today’s Family Travelers

Presented by Sally Black, VacationKids, and Rainer Jenss, President & Founder, Family Travel Association.
Family travel is a moving target. A family’s needs and desires change with every trip as their children grow. In addition, our entire industry is evolving at warp speed with today’s social and shared economies. This discussion is about new trends, tools, and revenue streams that will enable travel advisors to score big every time.

Marketing & Sales: Marketing 101

Presented by Geoff Millar, Ultimate All-Inclusive Travel Inc., GTM Advisory Board Member.
Have you set up your travel business and are ready to get out there and start selling? Are you also wondering, "How do I attract clients and let them know I am now ready to serve their travel needs?" This session will provide an overview of the various ways to advertise and market your travel business to attract clients. Learn what works and what does not work from someone who has experimented with just about every way to advertise your travel business.
NOTE: This session will not go into great detail about any one advertising and marketing solution but will provide a great overview of which advertising and market solutions are available and which ones are the most functional.

Business Boost: Successfully Working From Home

Presented by Joanie Ogg, Ogg Marketing Group.
There are a myriad of choices and decisions to be made as you begin to manage your travel business. Understanding the options and opportunities will enable you to drive your business on the road to continuing success and make your dreams of owning your own business a reality. Joanie Ogg is the co-author of the original book “How to Start a Home Based Travel Agency” and has helped thousands of travel professionals make their entrepreneurial dreams come true.


4:30pm - 6:00pm: Sponsored Workshop

How to Earn a Year's Pay From Just 1 or 2 Groups, Online and On Cruise Control

Presented by "Captain Lou" Edwards.
"Captain Lou" Edwards shares the exact system he has developed over the last 13 years to make as much as $10,000, $20,000, even $50,000 from each of his many annual cruise groups.