Day 3: Friday, November 17
7:15am – 8:15am: Breakfast, Sponsored by Windstar Cruises
Presented by Steve Kona Simao, Vice President of Sales, Windstar Cruises
8:15am – 10:20am: General Session III
Arnold Donald, CEO, Carnival Corporation and Arnie Weissmann, Editor-in-Chief, Travel Weekly
TW Talks – Innovative Travel Advisors Share their Thought Leadership
Mark Pestronk, Attorney, Offices of Mark Pestronk P.C.
The Future of the Retail Space with Keith Waldon, Founder and Director, Departure Lounge
10:30am – 11:30am: Concurrent Sessions
Growth Market: L.E.A.P. into Luxury Travel
Presented by Rob Clabbers, Q Cruise + Travel, GTM Advisory Board Member
Planning luxury cruises and travel can be very fulfilling–and lucrative: take it from one of Virtuoso's 2017 Most Innovative Cruise Advisor Finalists. But should you take the L.E.A.P. into luxury travel? This session will help you decide if a shift into luxury travel is right for you and your clients. And you'll learn four steps to make it happen.
Business Boost: Crisis Management - Because Stuff Happens!
Moderated by Sally Black, VacationKids. Panelists include Scott Walton, RoamRight Travel Insurance, and Vivian Ewart, Norwegian Cruise Line
Join fellow travel professional Sally Black as she picks the brains of a group of industry leaders on crisis management and best practices. This group, including travel insurance, air, hotel, cruise and agent feedback, will help the attendees build a check list of best steps to take when we face the next crisis, natural or man made.
Marketing & Sales: Taking Your Business OUT of the Basement
Presented by Lorraine Simpson, Concierge Travel Group
Stuck in the basement with your business? Hope you aren't actually expecting someone to be knocking at your door. Learn how to raise your visibility and get face to face with the clients you want: clients that need your service. Lorraine started in her basement too!
Customer Acquisition: Selling to Millennials
Presented by Andy Ogg, Travel Professional NEWS
Reported to be the largest generation, millennials are the up-and-coming market to sell travel to. Are you doing business with them? In this session, Andy will discuss some unique and different approaches to contact and build a relationship with the millennial market. Whether it’s marketing, sales, communication, or relationship building, this generation has some unique traits that benefit from a slightly different approach. Join him to discuss what works and what doesn’t and get your business booming with millennial clients!
11:40am – 12:40pm: Concurrent Sessions
Growth Market: Finding Success in the All Inclusive Destination Wedding Market
Presented by Donna Alkarmi, Lone Star Travel, GTM Advisory Board Member
Top romance travel seller Donna Alkarmi will delve into the prosperous all-inclusive romance market and teach you how to succeed, make money, and have happy, lifelong clients. You’ll learn exactly what you need to know to grow your romance sales.
Business Boost: Staffing Up (Adding ICs and More)
Presented by Geoff Millar, Ultimate All-Inclusive Travel Inc., GTM Advisory Board Member
This session will explore the in's and out's of determining if bringing ICs into your business is right for you. Geoff will explore the legal aspects as well as the practical aspects of bringing on ICs. Together you will look at the details and preparations you need to be aware of before hiring ICs. This informative session was a hit at last year's event and is just as applicable to your travel business this year.
Marketing & Sales: Social Media and My Business
Moderated by Marilyn Macallair, Passport Online
Passport Online curates content for nearly 1,500 travel agency business Facebook pages and tracks interaction with nearly 1M consumers on social media. Using the data culled from these 1,500 travel agency pages as a discussion starter, Macallair will moderate an audience generated discussion on what is working, what is making money and what's next. Social media is all about sharing. Attend this workshop to listen, to share and to get more social.
Customer Acquisition: How do I relate to my BDM???
Moderated by Lisa Fitzgerald, Fitzgerald Travel, and Lisa Fletcher, Gifted Travel Network. Panelists include Frank Robleto, Carnival Cruise Line
Join fellow travel agent pros Lisa Fletcher and Lisa Fitzgerald as they welcome business development managers from a variety of suppliers. Together they will explore how to cultivate the best BDM relationships and make sure you are benefitting from your supplier partners.
12:50pm – 1:50pm: Lunch, Sponsored by Norwegian Cruise Line
1:50pm – 3:00pm: General Session IV
Closing General Session
Get motivated to leave CruiseWorld and begin planning your amazing 2018. We will work to pump energy into the room and excitement into your spirit. Working in the best industry in the world, we should certainly celebrate!
3:15pm – 4:15pm: Concurrent Sessions
Growth Market: Cracking into Incentive Travel
Presented by Anthony Cheng, GoLatin Travel and Jason Coleman, UNIGLOBE Travel Center
Booking cruise and land groups is often considered one of the best ways to make money selling travel. But promoting incentive groups is even better! They spend more, they're easier to manage, and they're more profitable. But where do you start? In this session, Anthony and Jason will help you (1) identify where to find incentive groups and solicit their business, (2) explain to you how managing incentive groups is different from other travel groups, and (3) teach you how to add value and create unforgettable experiences for participants.
Customer Acquisition: Servicing Today’s Family Travelers
Presented by Sally Black, VacationKids, and Rainer Jenss, Family Travel Association
Family travel is a moving target. A family’s needs and desires change with every trip as their children grow. In addition, our entire industry is evolving at warp speed with today’s social and shared economies. This discussion is about new trends, tools, and revenue streams that will enable travel advisors to score big every time.
Marketing & Sales: Marketing 101
Presented by Geoff Millar, Ultimate All-Inclusive Travel Inc., GTM Advisory Board Member
Have you set up your travel business and are ready to get out there and start selling? Are you also wondering, "How do I attract clients and let them know I am now ready to serve their travel needs?" This session will provide an overview of the various ways to advertise and market your travel business to attract clients. Learn what works and what does not work from someone who has experimented with just about every way to advertise your travel business.
NOTE: This session will not go into great detail about any one advertising and marketing solution but will provide a great overview of which advertising and market solutions are available and which ones are the most functional.
Business Boost: Successfully Working From Home
Presented by Joanie Ogg, Ogg Marketing Group
There are a myriad of choices and decisions to be made as you begin to manage your travel business. Understanding the options and opportunities will enable you to drive your business on the road to continuing success and make your dreams of owning your own business a reality. Joanie Ogg is the co-author of the original book “How to Start a Home Based Travel Agency” and has helped thousands of travel professionals make their entrepreneurial dreams come true.
4:30pm – 6:00pm: Sponsored Workshop
How to Earn a Year's Pay From Just 1 or 2 Groups, Online and On Cruise Control... And How To Get The MOST PROFITABLE Groups To Find YOU!
Presented by "Captain Lou" Edwards, Little Shop of Cruises and Special-Events-At-Sea, Author of ThinkGroupsAndGrowRich.com
Captain Lou Edwards will show you:
- Several simple ways to DOUBLE and even TRIPLE YOUR COMMISSIONS with the cruise-lines, resorts (and group leaders) blessings!
- How to easily transform ordinary groups from a grind, to GREATLY profitable, exclusive "Special-Events-At-Sea" (and on land, too!)
- How to only speak with a client AFTER they have already deposited with you!
- How to GET OFF THE PHONES and get 78% of your group clients to book ONLINE, 24/7 without needing YOUR assistance.
- The Proposal Reversal. How to get the "right" pied pipers to qualify to be your group leaders, without ever having to submit a "group quote" or "proposal" to them.
- A clever little strategy to get up to 80% of your current groups' guests to BEG to reserve their next trip, a full year in advance!
- How To Brand Yourself As THE World Class Group Travel Expert In Your UN-Shopable Niche...with an insanely effective low cost lead generation strategy to be unveiled LIVE for the first time ever at CruiseWorld!
- How to add $10,000, $20,000 even $50,000 per group to your bottom-line profits while working less, sleeping later, and traveling MORE!
Lou is a fellow travel agent, in the trenches every day, selling high profit "theme" group travel online and offline and has a passion for helping other agents do the same, through smart marketing, online automation and lots of FUN!
NOTE: This session is sponsored by Captain Lou's MILLION-DOLLAR GROUPS SYSTEM. At the end of the training, an offer to purchase continuing education options will be provided.