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Explore the facts and figures below that help define The CruiseWorld Advisor.
A portion of CruiseWorld's 800+ travel advisor attendees are participants in the event's STAR Program. These select STAR travel advisors are carefully pre-screened and selected to attend CruiseWorld. Attendees are industry veterans as well as newcomers, top producers and future go-getters, home-based and traditional agency professionals—all with a diverse book of business and all with a desire to expand their networks and grow their business.
98% of CruiseWorld attendees booked or used products/services they learned about at the event
96% of attendees recommend CruiseWorld to a colleague
91% of attendees rated CruiseWorld as positive/very positive experience
87% of exhibitors closed business or expected to close business as a result of attending CruiseWorld
98% will book business with CruiseWorld suppliers in the future
Attendees booked or plan to book with suppliers in the following categories:
94% cruise lines
80% host agencies/professional services
72% tour operators
71% hotels & resorts
Impact of Travel Professional Audience
Home Based Advisors
The home based travel advisor population, which focuses overwhelmingly on leisure travel, reached 40,000 in 2011, up from 31,000 in 2006. Along with their increasing numbers, home based advisors now account for a substantial portion of agency leisure sales - in 2010, home based advisors sold nearly US$10 billion in travel.
Traditional agencies account for one third of travel bookings in the U.S., and today's travel advisors are reinventing themselves to stay relevant and competitive. Traditional travel agencies accounted for nearly US$95 billion in travel sales in 2011, or one third of the $284 billion U.S. travel market. Leisure agencies tend to specialize in more complex leisure products such as vacation packages and cruises that are more challenging to book online.
The Once and Future Agent: Phocuswright's Travel Agency Distribution Landscape 2009-2013