The Israel Ministry of Tourism has several offices located throughout North America and is dedicated to promoting tourism to Israel by initiating marketing and PR activities, incentivizing tourism related economic activities, providing materials, resources and education, and supporting various kinds of promotions of tourism to Israel.  The Israel Ministry of Tourism work with the travel trade, religious leaders, influencers and media to in ways intended to encourage both groups and individuals to discover the Land of the Bible and a country full of vastly diverse tourism experiences including but not limited to historical sites, culture, cuisine, beaches and landscape, architecture, and the arts.