Day 1

9:30am  11:00am: Concurrent Educational Session

CLIA Training (15 Credits)

20 Best Practices for Travel Agent Success
Presented by TBD, Cruise Lines International Association
CLIA has taken some of the ideas from CLIA’s strategies and practices that have been taught over the years and highlighted 20 ideas that are powerful as well as impactful. 


9:30am 11:30am: Concurrent Educational Session

HVCB Specialist Training

Hawaii Destination Specialist Program
Presented by Christina Aldanese, Hawaii Tourism United States
This certification program will provide a rich and extensive understanding of the destination as a whole, and the six individual islands that make Hawaii the most diverse and exciting place on the globe. You’ll also learn how to promote Hawaiian Islands vacations to different traveler profiles, creatively cross sell and upsell, and to counter objections to ensure your success. In addition to an unparalleled education, you will earn your Hawaii Destination Specialist Certification, unlocking exclusive benefits, including:

• Consumer Referrals on www.gohawaii.com
• Specialist-Only Webinars
• Continuing Education Credits from the Travel Institute
• One-Year Subscription to HAWAII Magazine
• Access to ePostcard Marketing Tool
• Use of the Hawaii Destination Specialist Logo
• Personalized emails for your Hawaiian-Island bound clients (Linking to a comprehensive welcome microsite)


10:15am 11:15am: Concurrent Education Session

Time Management: The Travel Institute (10 CEUs)

 


11:30am 12:30pm: Concurrent Educational Sessions

CLIA Training (10 Credits)

Make Suppliers Your BFFs
Presented by TBD, Cruise Lines International Association
Is it important to manage your relationships with suppliers and DMOs? Because there are two sides to every relationship, this seminar explores both the agent and supplier perspective and provides you steps to build a strong relationship with your BDM. Whether your supplier visits your agency, calls you on the phone, or services you through inside support, every agent can benefit from knowing how to get the most out of those relationships.

VAX Training

Special Needs Group Certification


12:45pm 1:45pm: Lunch, Sponsored by Holland America Line


2:00pm 3:45pm: General Session

Welcome Address from Greater Fort Lauderdale Convention and Visitors Bureau

Presented by Caitlan Etchevers, Director of Domestic Sales, Greater Fort Lauderdale Visitors and Convention Bureau

Introduction

CEO Conversation

Mastermind Sales & Marketing Secrets of Success

Moderated by Joanie Ogg and Mary Pat Sullivan

John Chernesky, Vice President of North America Sales, Princess Cruises and Cunard Line
Vicki Freed, Senior Vice President, Sales and Trade Support & Service, Royal Caribbean International
Eva Jenner, Vice President, Sales, Holland America Line and Seabourn
Joe Jiffo, Senior Vice President, Sales, MSC Cruises
Camille Olivere, Senior Vice President, Norwegian Cruise Line
Adolfo Perez, Senior Vice President, Sales and Trade Marketing, Carnival Cruise Line
Dondra Ritzenthaler, Senior Vice President, Sales and Trade Support and Service, UK & APAC, Celebrity Cruises
Doug Seagle, Vice President of Sales, North America, Seabourn

TW Tech Talks


4:00pm - 5:15pm: Concurrent Destination Roundtables


5:30pm - 6:45pm: Think Tank, Sponsored by Scenic Luxury Cruises & Tours