Day 1: Wednesday, November 13

9:30am  11:00am: Concurrent Educational Session

New to the Industry: Setting Up My Home-Based Business

Part 1: How do I set up my home-based travel business?
Presented by Joanie Ogg, CTC, MCC, Ogg Marketing Group
There are a myriad of choices and decisions to be made as you begin and manage your travel business. Understanding the options and opportunities will enable you to drive your business on the road to continuing success and make your dreams of owning your own business a reality. Joanie Ogg is the co-author of the original book “How to Start a Home Based Travel Agency” and has helped thousands of travel professionals make their entrepreneurial dreams come true.

Part 2: How do I build a business plan to move forward?
Presented by Geoff Millar, Ultimate All-Inclusive Travel Inc.
This session will focus on the business side of things, going over issues such as licensing, registering your business, insurance questions, and mainly focusing on building a strong, usable business plan. Geoff is the owner of a multi-million dollar agency and has been in travel for 16 years. He has worked in sales and sales management with small businesses as well as fortune 500 companies for over 40 years. He has started and owned three different entrepreneurial small businesses which he sold at a profit. He also served on the first GTM Advisory Board.


9:30am 11:00am: Concurrent Educational Session

Advancing Your Business: Expanding Your Luxury Sales & Profitability

Become a Profit Magnet; Part 1: It’s as Much About Numbers as it is About Words
Presented by Richard D’Ambrosio, Hudson Valley Communications
Today’s marketing mantra is all about storytelling. But what exactly does that mean, and how do you deploy it to close more profitable sales? This session will dive into how storytelling impacts the number of ideal leisure travel prospects entering into your sales funnel, and how by using stories on your website and social media, you can close more sales, and attract more profitable clients. You’ll leave this session with a one-page handout you can start using immediately.

Become a Profit Magnet; Part 2: Attracting and Converting Luxury Travelers
Presented by Myrna Arroyo, Roux Luxury Travel
While every business is unique, successful travel businesses follow some of the same core principles to attract lucrative luxury travelers, while repelling price shoppers and time wasters. This session will build on Part 1, showing you how your compelling message attracts the right luxury travel sales leads you need, and teach you how to replicate that process efficiently with the right systems.


11:00am 12:30pm: Concurrent Educational Sessions

Carnival Corporation Training

Hawaii Destination Specialist Program

This certification program will provide a rich and extensive understanding of the destination as a whole, and the six individual islands that make Hawaii the most diverse and exciting place on the globe. You’ll also learn how to promote Hawaiian Islands vacations to different traveler profiles, creatively cross sell and upsell, and to counter objections to ensure your success. In addition to an unparalleled education, you will earn your Hawaii Destination Specialist Certification, unlocking exclusive benefits, including:

• Consumer Referrals on www.gohawaii.com
• Specialist-Only Webinars
• Continuing Education Credits from the Travel Institute
• One-Year Subscription to HAWAII Magazine
• Access to ePostcard Marketing Tool
• Use of the Hawaii Destination Specialist Logo
• Personalized emails for your Hawaiian-Island bound clients (Linking to a comprehensive welcome microsite)

VAX VacationAccess Training


12:45pm 1:45pm: Lunch, Sponsored by Holland America Line

Presented by Orlando Ashford, President, Holland America Line


2:00pm 4:00pm: General Session

Welcome Address from Greater Fort Lauderdale Convention and Visitors Bureau

Travel Planners International Kick Off with Jenn Lee: Welcome to CruiseWorld!

MasterCard Master of Ceremonies Introduces Industry Execs

Presented by Diane Scanlan, Vice President, MasterCard Worldwide

Mastermind Sales & Marketing Secrets of Success

Moderated by Joanie Ogg and Mary Pat Sullivan
Katina Athanasiou, Chief Sales Officer, Norwegian Cruise Line
Chris Austin, Senior Vice President of Sales, Global Sales and Marketing, Seabourn Cruise Line
John Chernesky, Vice President of North America Sales, Princess Cruises and Cunard Line
Vicki Freed, Senior Vice President, Sales and Trade Support & Service, Royal Caribbean International
Eva Jenner, Vice President, North America Sales, Holland America Line and Seabourn
Ken Muskat, Executive Vice President of Sales, Chief Operating Officer, MSC Cruises
Adolfo Perez, Vice President, Trade and Sales Marketing, Carnival Cruise Line
Dondra Ritzenthaler, Senior Vice President, Sales and Trade Support and Service, UK & APAC, Celebrity Cruises

TW Talks: Travel Agency Leadership Tackles Industry Hot Topics, sponsored by UpLift

Carnival Corporation Presidents’ Panel

Panelists include:
Orlando Ashford, President, Holland America Line
Christine Duffy, President, Carnival Cruise Line

Carnival Cruise Line WUATA Finale and Winner Reveal!

Featuring John Heald, Christine Duffy, and Adolfo Perez, and the three finalists from Carnival Cruise Line’s Why Use A Travel Advisor contest.


4:00pm - 5:15pm: Travel Experience Immersions

Are you seeking solutions for your clients’ changing desires? Choose one of the following travel type immersions and hear from leading wholesalers, tour operators, resort and hotel companies, and destination officials about what is new and exciting, and how you can satisfy your clients’ wish-lists and make more money.

Culinary and Cultural Experiences

  • Barbados Tourism Marketing Inc.

  • New York City Vacation Packages

Adventure and Experiential Travel

  • Israel Ministry of Tourism

  • Juneau Tours and Whale Watch

  • One Ocean Expeditions

Opportunities in Luxury Travel

  • Cunard Line

  • GOGO Vacations

  • Riviera River Cruises

Family & Multi-Gen Experiences

  • Be Live Hotels

  • Dominican Republic Tourism Board

  • Downtown Travel/Holidays with Downtown

  • Israel Ministry of Tourism

  • Sandos Hotels & Resorts


5:30pm - 6:45pm: Think Tank, Sponsored by Scenic Luxury Cruises & Tours

Join Scenic executives and CruiseWorld team members for a lively and engaging conversation. During this innovative, high energy forum, CruiseWorld attendees will ask questions, and exchange ideas, challenges, and innovative strategies as they share and learn from each other in this moderated open discussion format.