Day 1: Wednesday, November 13

9:15am  10:45am: Concurrent Educational Session

New to the Industry: Setting Up My Home-Based Business

Part 1: How do I set up my home-based travel business?
Presented by Joanie Ogg, CTC, MCC, Ogg Marketing Group
There are a myriad of choices and decisions to be made as you begin and manage your travel business. Understanding the options and opportunities will enable you to drive your business on the road to continuing success and make your dreams of owning your own business a reality. Joanie Ogg is the co-author of the original book How to Start a Home Based Travel Agency and has helped thousands of travel professionals make their entrepreneurial dreams come true.

Part 2: How do I build a business plan to move forward?
Presented by Geoff Millar, Ultimate All-Inclusive Travel Inc.
This session will focus on the business side of things, going over issues such as licensing, registering your business, insurance questions, and mainly focusing on building a strong, usable business plan. Geoff is the owner of a multi-million dollar agency and has been in travel for 16 years. He has worked in sales and sales management with small businesses as well as fortune 500 companies for over 40 years. He has started and owned three different entrepreneurial small businesses which he sold at a profit. He also served on the first GTM Advisory Board.

9:15am 10:45am: Concurrent Educational Session

Advancing Your Business: Expanding Your Luxury Sales & Profitability

Become a Profit Magnet; Part 1: It’s as Much About Numbers as it is About Words
Presented by Richard D’Ambrosio, Hudson Valley Communications
Today’s marketing mantra is all about storytelling. But what exactly does that mean, and how do you deploy it to close more profitable sales? This session will dive into how storytelling impacts the number of ideal leisure travel prospects entering into your sales funnel, and how by using stories on your website and social media, you can close more sales, and attract more profitable clients. You’ll leave this session with a one-page handout you can start using immediately.

Become a Profit Magnet; Part 2: Attracting and Converting Luxury Travelers
Presented by Myrna Arroyo, Roux Luxury Travel
While every business is unique, successful travel businesses follow some of the same core principles to attract lucrative luxury travelers, while repelling price shoppers and time wasters. This session will build on Part 1, showing you how your compelling message attracts the right luxury travel sales leads you need, and teach you how to replicate that process efficiently with the right systems.

11:00am 12:30pm: Concurrent Educational Sessions

The World’s Leading Cruise Lines

Which Cruise Do You Recommend?
Presented by a cruise line host and representatives from the World’s Leading Cruise Lines
Join the World’s Leading Cruise Lines: Carnival Cruise Line, Costa, Holland America Line, Princess Cruises, Cunard and Seabourn for an interactive and informative session regarding brand recommendation. Our goal is always to exceed guests’ expectations and to help make their travel dreams come true. All of our brands have a unique offering. The key is to match each guest with the brand that fulfills their wants, suits their needs, and turns their dreams into memories that last a lifetime.

Hawaii Tourism United States

Hawaii Destination Workshop
Presented by Alexandra Roth, Hawaii Tourism United States
With a 98% visitor satisfaction rate, there's no place on earth quite like the Hawaiian Islands. Six unique islands. Six unique experiences. From crystal blue waters to black sand beaches, Hawaii's iconic destinations are enough to fill any bucket list. This session will be conducted by HTUSA representative Alexandra Roth and will highlight the unique activities and events your clients can experience throughout the Hawaiian Islands. You will also get a deeper look into Hawaii’s history and culture through a hula demonstration and lesson. Finally, you will learn about the valuable sales, marketing, and training tools available at

VAX VacationAccess Training

VAX: Growing the Marketplace!
Presented by Beth Kitzman, VAX VacationAccess
Experience the power of the VAX Marketplace. VAX VacationAccess is now, more than ever, The Leisure Travel Marketplace with so many suppliers launched and at your fingertips. We’ve integrated new bookable products for new brands, educational opportunities, and an amazing amount of new content into our marketplace all specifically for you, today’s leisure travel professional. Join us to learn about our newest suppliers, our latest enhancements, and what is coming next on VAX VacationAccess.

12:45pm 1:45pm: Lunch, Sponsored by Holland America Line

Presented by Orlando Ashford, President, Holland America Line

2:00pm 4:00pm: General Session

Welcome Address from Greater Fort Lauderdale Convention and Visitors Bureau

Presented by Tracy Vaughan, Senior Vice President of Tourism Sales, Greater Fort Lauderdale Convention and Visitors Bureau

Travel Planners International Kick Off with Jenn Lee: Welcome to CruiseWorld!

Presented by Jenn Lee, Vice President of Sales & Marketing, Travel Planners International

MasterCard Master of Ceremonies Introduces Industry Execs

Presented by Diane Scanlan, Director, Account Management, MasterCard

Mastermind Sales & Marketing Secrets of Success

Moderated by Joanie Ogg and Mary Pat Sullivan
Katina Athanasiou, Chief Sales Officer, Norwegian Cruise Line
John Chernesky, Senior Vice President of North America Sales, Princess Cruises and Cunard Line
Vicki Freed, Senior Vice President, Sales and Trade Support & Service, Royal Caribbean International
Eva Jenner, Vice President, North America Sales, Holland America Line and Seabourn
Ken Muskat, Executive Vice President of Sales, Chief Operating Officer, MSC Cruises
Adolfo Perez, Vice President, Trade and Sales Marketing, Carnival Cruise Line
Dondra Ritzenthaler, Senior Vice President, Sales and Trade Support and Service, UK & APAC, Celebrity Cruises
Doug Seagle, Vice President of Sales, North America, Seabourn

TW Talks: Travel Agency Leadership Tackles Industry Hot Topics, sponsored by Uplift

Presenters include:
Michelle Fee, Co-Founder and CEO, Cruise Planners
Betsy Geiser
, Vice President, Uniglobe Travel Center
Joe Jiffo
, Vice President, Business Development, US, NEST – Network of Entrepreneurs Selling Travel

Carnival Corporation Presidents’ Panel

Panelists include:
Orlando Ashford, President, Holland America Line
Christine Duffy, President, Carnival Cruise Line

Carnival Cruise Line WUATA Finale and Winner Reveal!

Featuring John Heald, Christine Duffy, and Adolfo Perez, and the three finalists from Carnival Cruise Line’s Why Use A Travel Advisor contest.

4:00pm - 5:15pm: Travel Experience Immersions

Are you seeking solutions for your clients’ changing desires? Choose one of the following travel type immersions and hear from leading wholesalers, tour operators, resort and hotel companies, and destination officials about what is new and exciting, and how you can satisfy your clients’ wish-lists and make more money.

Culinary and Cultural Experiences

Moderated by Vicky Garcia, Cruise Planners

  • Tia Broomes, Barbados Tourism Marketing Inc.

  • Floris van Hoogenhuyze, Cultural Cruises Europe

  • Eyal Carlin, Israel Ministry of Tourism

  • Joel Cohen, New York City Vacation Packages

Adventure and Experiential Travel

Moderated by Jackie Friedman, Nexion Travel Group

  • Alberto Aliberti, Atlas Ocean Voyages

  • Cruise and Maritime Voyages

  • Serene Hutchinson, Juneau Tours and Whale Watch

  • Allison Schultz, One Ocean Expeditions

  • Thomas Lennartz, Quark Expeditions

Opportunities in Luxury Travel

Moderated by Joe Jiffo, NEST – Network of Entrepreneurs Selling Travel

  • Richard Rodriguez, Casa de Campo

  • Steve Smotrys, Cunard Line

  • Julia Swenda, GOGO Vacations

  • Scott Fujinaga, Las Vegas Convention and Visitors Authority

  • Jana Tvedt, Riviera River Cruises

Family and Multi-Gen Experiences

Moderated by Drew Daly, World Travel Holdings

  • Amy Mencl, Atlantis, Paradise Island

  • Sergi Ruiz Pique, Be Live Hotels

  • Raquel Ramirez, Dominican Republic Tourism Board

  • Bill Gardiner, Downtown Travel/The Best Agent.Pro

  • Richard Liverance, Israel Ministry of Tourism

  • Omar Solis, Sandos Hotels & Resorts

5:30pm - 6:45pm: Think Tank, Sponsored by Scenic Luxury Cruises & Tours

Presented by Ann Chamberlin, Vice President of Sales, USA, and Richard Hickey, Director of Key Accounts, Scenic Luxury Cruises & Tours
Join Scenic executives and CruiseWorld team members for a lively and engaging conversation. During this innovative, high energy forum, CruiseWorld attendees will ask questions, and exchange ideas, challenges, and innovative strategies as they share and learn from each other in this moderated open discussion format. One lucky attendee will WIN a Scenic cruise!