Day 3

7:15am 8:15am: Breakfast, sponsored by Hurtigruten


8:15am 10:20am: General Session III

MasterCard Master of Ceremonies Introduces Industry Execs

Presented by Diane Scanlan, Vice President, MasterCard Worldwide

CEO Conversation

Andy Stuart, President and CEO, Norwegian Cruise Line Holdings, Ltd. and Arnie Weissmann, Editor-in-Chief, Travel Weekly

TW Talks: Innovative Travel Advisors Share their Thought Leadership, sponsored by UpLift

Pitch Perfect: Sell the CruiseWorld Audience Live

Five suppliers will join two top selling travel advisors and members of the GTM Advisory Board for a live selling session. The advisors will pitch potential client opportunities and travel troubleshooting experiences and the suppliers on stage will sell these travel advisors on the best experience for the customers. The goal of these live sales sessions is for the attendees in the audience to hear the supplier pitch, watch the advisor ask follow-up questions and truly see how a perfect customer experience is curated. Sponsoring suppliers can make recommendations on travel types and experiences. These sessions will be one hour in duration.


10:30am 11:30am: Concurrent Sessions


11:40am 12:40pm: Concurrent Sessions

How to Really Qualify and Educate Potential Clients "Made Easy!"

Presented by Geoff Millar, Ultimate All-Inclusive Travel Inc
Join former GTM Advisory Board member and Ultimate All-Inclusive Travel agency owner Geoff Millar for this master class in qualifying clients. How many times have we spent hours working with a potential client only to find out that they are really not qualified to purchase what they want? Have you asked potential clients when and where they want to go, and their answer, "We can go anywhere and anytime!" turns out to be far from the truth? Learn the process of in-depth qualification, the psychology behind the process, the full range of qualifying questions to ask, the timing of each step and finally educating the potential client on why you are the best option to book their trip. Geoff is the owner of a multi-million dollar agency and has been in travel for 16 years. He has worked in sales and sales management with small businesses as well as fortune 500 companies for over 40 years. He has started and owned three different entrepreneurial small businesses which he sold at a profit. He also served on the first GTM Advisory Board.

You’ve Sent Mail… Did it Work?

 Presented by Andy Ogg, CTIE, Travel Professional NEWS
Join travel industry pro and Travel Professional News executive Andy Ogg, CTIE to find out how you can use email marketing  to successfully grow your travel business with these five best practices. From the basics to advanced, this session will include everything one may need to get started and find success with email marketing as a travel professional!

Hosting the Perfect Cruise Night

Presented by Jill LaBarre, Jill’s Great Escapes, Palm Coast Travel
Join GTM Advisory Board Member, Jill’s Great Escapes travel agency owner, and Vice President of Business Development for Palm Coast Travel Jill LaBarre as she takes you step by step through hosting the perfect cruise night. Learn how to use your cruise line partners, plan the perfect event and close cruise sales with your customers using incentives.

Delivering Exceptional Customer Service

Presented by Christen Perry, Classic Travel Connection
Join GTM Advisory Board Member and Classic Travel Connection travel agency owner Christen Perry as she delves into the critical skill of perfecting customer service. She will share her agency rules for creating an experience that causes your clients to want to return to you time and time again.


12:50pm 1:50pm: Lunch, Sponsored by Norwegian Cruise Line

Presented by Katina Athanasiou, Chief Sales Officer, and Camille Olivere, Senior Vice President, Sales and Trade Partnerships, Norwegian Cruise Line


1:50pm 3:00pm: General Session IV

Closing General Session

MasterCard Master of Ceremonies Introduces Industry Execs

Presented by Diane Scanlan, Vice President, MasterCard Worldwide

CEO Conversation

Arnold Donald, CEO, Carnival Corporation and Arnie Weissmann, Editor-in-Chief, Travel Weekly

Pitch Perfect: Sell the CruiseWorld Audience Live

Five suppliers will join two top selling travel advisors and members of the GTM Advisory Board for a live selling session. The advisors will pitch potential client opportunities and travel troubleshooting experiences and the suppliers on stage will sell these travel advisors on the best experience for the customers. The goal of these live sales sessions is for the attendees in the audience to hear the supplier pitch, watch the advisor ask follow-up questions and truly see how a perfect customer experience is curated. Sponsoring suppliers can make recommendations on travel types and experiences. These sessions will be one hour in duration.


3:15pm 4:15pm: Concurrent Sessions

It's a Big World (After All)

Presented by Suzy Schreiner, Azure Blue Vacations
Join GTM Advisory Board Member and Azure Blue Vacations travel agency owner Suzy Schreiner as she shares her story of diversifying her business. Though many advisors are trying to identify their niche, others need to broaden their horizons. If you entered this industry specializing in one product and know that your customers need more, join Suzy to help develop your diversification plan!

Travel Influencer to Video Star

Presented by Sally Black, Vacationkids
Join GTM Advisory Board Member and Vacationkids agency owner Sally Black to learn tips/tricks for creating a successful travel influencer campaigns. Then  repurpose these ideas into videos that will entice your clients and grow your business. With simply equipment and software you can crush it on Youtube, the second greatest search engine next to Google.


4:30pm 6:00pm: Closing Certification Opportunity

Increase your Value Proposition and Profits with the Special Needs Market

Presented by Jim Smith, CTIE, Sr. Industry Consultant, Special Needs Group
The special needs/mature and mobility-challenged market segments are target-rich and hold tremendous opportunity for Professional Travel Agents. You will learn how to identify and effectively service the most common needs of these market segments. Over 4,800 travel professionals have earned their Special Needs Group Certified Accessible Travel Advocate (CATA®) designation. You will open a new world of possibilities for your business by enabling over 63 million Americans with disabilities and the millions more with occasional special needs to experience the freedom of travel. Find out how Special Needs Group can help you tap into this lucrative market and help to deliver the ultimate freedom: the freedom to travel. Best of all, you can maximize your time at CruiseWorld by adding to your professional credentials while expanding your skill sets and enhancing your value to consumers.