At CruiseWorld, we give you the tools to expand your business through reaching new customers, selling new products and expanding into new markets. You'll have the opportunity to focus on a specific growth area by following one of four tracks during Friday's peer-led workshops. Or, you may choose to divide your time between two tracks or more. Choose whatever makes the most sense for your current business needs. Whatever you choose, you'll come away armed with the tools you need to take your business to the next level!
Once you've registered, you have the opportunity to choose your workshops. You'll see these different tracks listed with the session titles, so here is a brief explanation of each to help you make your decision.
Customer Acquisition: Are you interested in growing new client types? Do you need some advice on tapping millennials, the multi-generational family market? Do you know how to use your supplier business development managers to help you tap new customer segments? Follow this track to learn how to grow your customer base and how to sell to these different markets.
- 10:30am-11:30am Selling to Millennials
- 11:40am-12:40pm How do I relate to my BDM???
- 3:15pm-4:15pm Servicing Today's Family Travelers
Business Boost: Learn the best techniques for taking your business sky-high! Whether you’re trying to refresh and re-energize, add more talent to your roster, or learn how to most effectively use your resources, the workshops within this track have been created to help you do just that.
- 10:30am-11:30am Crisis Management - Because Stuff Happens!
- 11:40am-12:40pm Staffing Up (Adding ICs and More)
- 3:15pm-4:15pm Successfully Working From Home
Growth Market: You’ve become an expert at what you do sell, but you’re trying to expand your book of business. Hear from fellow travel pros who have mastered the hot growth markets of Luxury, All-Inclusive Destination Weddings, and Incentive Travel. Get some tips on selling new types of travel to new types of customers, and learn from the best on how they got started.
- 10:30am-11:30am L.E.A.P. into Luxury Travel
- 11:40am-12:40pm Finding Success in the All Inclusive Destination Wedding Market
- 3:15pm-4:15pm Cracking into Incentive Travel
Marketing and Sales: You’re at the top of your game with trip planning, but you need to get the word out about how good you are! Learn from successful travel advisors who’ve taken the journey themselves how to market yourself and tell your story.
- 10:30am-11:30am Taking Your Business OUT of the Basement
- 11:40am-12:40pm Social Media and My Business
- 3:15pm-4:15pm Marketing 101